contraceptive branding

Another gem from Crooked Timber, written by Belle Waring:

What do you think of when you hear the word “Trojan”? Possibly, you think of the heartbreaking scene of farewell between Hector and Andromache, when little Astyanax is frightened by the nodding plumes of Hector’s helmet. But probably not. Probably, you think: Trojan horse. So consider the context. There’s this big…item outside your walled citadel, and you are unsure whether to let it inside. After hearing the pros and cons (and seeing some people eaten by snakes), you open the gates and drag the big old thing inside. Then, you get drunk. At the height of the party, hundreds of little guys come spilling out of the thing and sow destruction, breaking “Troy’s hallowed coronal”, as they say. Is this, all things considered, the ideal story for condom manufacturers to evoke? Just asking.

I suppose I hadn’t really thought of it before. It might make one rethink one’s brand loyalties. Then again, what do “kimono,” “rough rider” and “lifestyles” suggest?

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