Now, I do use iTunes, but haven’t bought anything from their store. I also don’t drink Pepsi. But if I did, I would probably consider Tune Recycler, which will take bottlecaps and redeem them for songs from indie labels and help all those indie rock kids trying to make it in this harsh and angst-ridden world. Each bottlecap also gets Apple more money for its iTunes store, which may or may not be your bag, depending on how you feel. But it’s a cool idea nevertheless. It reminds me of microcredit schemes for some reason. More on that later.