In doing some literature searches, I came across paper from 1973 with the following in the abstract:
A generalization of information theory is presented with the aim of distinguishing the direction of information flow for mutually coupled statistical systems… An extension to a group of such systems has also been proposed. The theory is able to describe the informational relationships between living beings and other multivariate complex systems as encountered in economy. An application example referring to group behavior with monkeys is given.
McSweeny’s has a hilarious parody of David Brooks’ column “style”:
A close look by a disarming columnist/commentator/author at the issues facing the candidates this year shows that one of these groups may decide the upcoming election. That group is the Cheerioians, because the Lucky Charmers are six years old, and therefore cannot vote. More importantly, they can’t read my columns, which unerringly describe the shape and fabric of the America that exists inside my own head.
Seriously though, David Brooks makes me want to chop off my arm. I know it’s appealing to generalize about people, but he seems to actively promote the idea that voting for someone based on superficial features is somehow the American thing to do, and that therefore it’s ok, and indeed the appropriate thing to do.